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Middle Gallery is for works that didn't sell in the Preview, but are only available to those who have registered in the Guest Book and agree to receive future newsletters and updates. Finally, there is an Outer Gallery, that is for browsers and only contains images that have been sold, their price, but never to whom it was sold. Although there will be many window-shoppers, as the exclusive nature and as the reputation of the site grows, the more exclusive collector will come to the site, sign the Guest Book, and come to the Preview ready to collect. Perhaps Museum Directors, Curators, Critics and Reviewers could be contacted as well. Given passwords, they could actually look at the work online, without the artist having to physically move the works as in a land-based gallery. Their reviews could be then added to the Preview Page and the artist's resume for future use. Anyone with experience on the Internet knows you can't just create a web site and expect people to show up. The site must be properly marketed as well as have something the web surfer desires. Go to ARTNews and see how the ads are structured. Ask yourself what it is about that ad that makes you want to visit that gallery. What makes it desirable Look at the size of the images in the ad. Are they thumbnails or full-size images and details Collectors want to see brush-strokes and have the monitors to do so. Remember, that the majority of the nation's assets lie in the hands of those over fifty years of age. Many of them wear eyeglasses. Accommodate their eyesight. Bigger is better. Of course, not all artists who put up a web site are going to be worth collecting, just as galleries will not find all artists suitable. Not all collectors will want a given artist's work. Without demand there are no sales. Therefore, critical analysis of the web statistics should be carefully monitored. If you get a lot of hits and no sales then the problem is not in the marketing.

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